Google's Cookies Live For HOW LONG?

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I was amused to read this blog post from Google official blog:

After listening to feedback from our users and from privacy advocates, we've concluded that it would be a good thing for privacy to significantly shorten the lifetime of our cookies — as long as we could find a way to do so without artificially forcing users to re-enter their basic preferences at arbitrary points in time. And this is why we’re announcing a new cookie policy.

In the coming months, Google will start issuing our users cookies that will be set to auto-expire after 2 years, while auto-renewing the cookies of active users during this time period.

LOL. Are they serious??? Two years is significantly shorter than what? 10 years? What did they have it at before?

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